Considerations for a successful logo design for your business

UPDATED November 21, 2016 (added current trend resource)

Having a successful business logo design is one element that can define your business completely. An important first impression about your business, many a time, is done by the appearance, style and design of your corporate logo.

While crafting a marketing and branding plan, logo designing comes out as one of the most important factors, which makes you think about what you should include within the design of your logo. In this blog post, you will get some tips and pointers on what to consider while selecting a logo for your business.

Have a look at other successful logos

While you are thinking what type of logo will be the most suitable for your business, you can check those successful logos that have proven to be a successful emblem over time. For instance, the Apple logo, the Nike logos and many other logos that have been around for a significant period of time and that have really become a part of the consciousness of consumers from all parts of the world.

You can take tips and cues from these logos when it comes to the decision making process associated with your own business logo.  These iconic logos have clean and clear design concepts, have basic color schemes and convey a sense of what the business is all about.

Take practical considerations into account

In addition to learning from other successful logos, you also need to clearly take practical considerations into account during a logo design brainstorming session. For example, you will want to be certain that your logo will appropriately convey at least an indication of the products or services that you are offering through your business venture.  In the end, a logo that really doesn’t convey a sense of what type of business you are in will prove to be an ineffective branding attempt at best and a devastating error in the worst case scenario.
Moreover, you also make sure that your branding device should be appealing and attractive to the specific market niche in which you will contain the specific consumer group who will be most interested in doing business with your firm or company.

Avoid clutter, have a simple and clean look

In selecting a custom logo design for your business, in determining what type of business logo will be most suitable for your venture, keep in mind that a clean and uncluttered look normally is the best selection, the best choice for your operation.

With a clean, clear and uncluttered logo you will find that consumers will more readily connect with your business.  A quicker, sounder connection will increase the number of customers or clients that your firm or company will do business with both in the short and the long term.

Always consider your industry

While you definitely do not want to copy another business’s logo design concept, it can be helpful for you to analyze what other businesses in your specific industry are doing in the way of logos, branding and related issues.  Within a specific industry there can be some themes that are commonplace and well suited.  Therefore, it likely will behoove your business to incorporate these themes into your own efforts at designing the most effective logo for your venture.

This is a step that a professional logo design firm will undertake as part of its own effort at developing the most effective and appropriate logo for your own business enterprise.

Final Words

If you do take the time and make the effort to consider the factors set forth in this article you will be in the best possible position to understand what type of logo will be not only most suitable but also most effective for your business venture.  You will be laying the groundwork for a successful and profitable business, the groundwork that will serve you well not only today but as your business grows into the future.

This is guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK. Ben has made a generous offer of a 15% discount on any service ordered at www.logoinn.com to all readers of the Business Solutions & Strategies blog.  All you need to do is enter this code “MKT-01” while placing an order in promotion code section.

Addition from Melanie: I’d just like to update this post with a reference to current design trends from 2016 that I felt was relevant.  Please feel free to comment below if you have any logo design tips that weren’t covered here. My thanks again to Ben Johnson for his contribution!