eBoot Camp by Corey Perlman
I gave a heads up back in January on this new book on proven internet marketing techniques. I purchased the book myself would like to share my thoughts with you.
About the Author:
Corey Perlman is the President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Through interactive books, seminars, and workshops, Corey quickly transforms business owners, entrepreneurs, and company employees into Internet marketing “propeller-heads”. For more information, go to Amazon.
About the book:
Title: eBoot Camp
Author: Corey Perlman
Publisher: John Wiley & Sons
Publication Date: 2009
Price: $22.95 US
eBoot Camp is an easy read, well organized with plenty of resources both in the book and online. It appears to have been written mainly for the novice internet marketer; although I’m sure there is something in it for every level of expertise. Corey breaks the chapter topics down into simple terms giving exercises, case studies, resources and tips at the end of each chapter.
The main focus is on website optimization and ways to increase website traffic through methods like blogs, e-newsletters, press releases, article submissions, social media, and more.
I suggest reading through it once, making notes if you feel compelled and then go back through each chapter and do the exercises. Put the advice to use one area at a time and set measurable goals for what results you would like to get. You can go back to assess your ROI in the end. I have no doubt that you will be pleased!
My favorite parts were the exercises and resources. I found a few new methods of approaching certain tasks and will keep this book handy as a resource guide.
I will recommend eBoot Camp to all of my clients who feel they don’t have a good understanding about how search engine rankings and website/internet marketing works and want a simplified approach to getting started and getting results without having to hire an expert. In fact, I would say that even if you want to hire an expert to help you create or implement an internet marketing plan, this book is still a must read so that you are familiar with terms and procedures and will be able to have more fruitful discussions about what steps YOU want to take.
The eBoot Camp book will help you to:
- Improve your search-engine ranking
- Create an effective blog
- Use articles & press releases to build your brand
- Make your Web site customer-friendly
- Effectively use video
- Create an online newsletter
- Use Google Adwords effectively
- And so much more!
Corey Perlman has a YouTube Channel so you can follow him there.